Velvet Fold was born from friendship, trust, and a shared understanding of  busy family life. Founded by two women, Jess and Keti, our story began in a simple, personal way.

Jess, an entrepreneur, and Keti, who comes from a technology background, first connected when Keti babysat Jess’s children. Over time, that simple arrangement grew into a friendship built on trust, and a deep understanding of the juggling act that modern women face.The peace of mind Jess felt—knowing her home was in caring, reliable hands—sparked an idea. That feeling of relief became the foundation of  Velvet Fold. With thoughtful care, premium detergents, and gentle handling we turn laundry into a seamless experience—so you can focus on what matters most. At Velvet Fold, we believe everyone deserves peace of mind - and there’s no shame in needing it. We don’t judge the busy seasons of life - because we live them too. We built Velvet Fold to give families back their time.